Weight Management
“I don’t like your fashion business mister, I don’t like these drugs that keep you thin“ Leonard Cohen: First We Take Manhattan.
Weight loss or athletic performance - Optimise your opportunities
There is a whole industry based on people’s beliefs about body image and ‘dieting’. The very word diet has, for many, come to mean a short-term, reparative measure. “Do this and you will lose weight”. Yes, but put it all back on, and more, a month later!
When we talk about ‘diet’ at the Fitness Consultancy we are talking about your permanent eating style. We are not food fascists and indeed believe that eating should be one of the great pleasures in life. But it is all about balance.
Whether we are talking about the athletic diet for elite sportspeople, or a new regime for the morbidly obese, there is the same approach. First: We want our clients to understand what they eat, and why they eat it. This inexorably means looking at a person’s relationship to food. For athletes there’s a necessary mind-shift that accepts that the demands of training and competition require a different ‘re-fueling’ strategy to the sedentary lifestyle. You don’t’ put the same fuel in a Ferrari Formula 1 car as the family Ford.
In over-eaters there are other factors that drive the diet. A person who is over-weight, bordering on obese, will often know rationally that they “should eat less and exercise more”. It is what stops that person emotionally from following that advice that is the key.
Of course a young, bright, adult lady knows that eating two packets of Jaffa Cakes and swigging half a bottle of red wine at 3am is not good for her. But unless we, and more importantly she, understands the motive for that action we will never be able to assist her to change those eating habits.
Our clients have to have the benefit of insight, understanding and encouragement as well as information.
So the FC approach is far from dictatorial. Crash dieting is not what we seek. We want informed change that allows pleasure in food, tempered by balance and education.
With the Fitness Consultancy you get a reasoned approach that looks at you the person - the individual - and tailors the approach to optimise your opportunities, whether the goal is weight loss, elite sports performance, or simply a better balance in your life.
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